Advertising Cost Information (UPDATE)
Yesterday at our meeting, we discussed getting the message out, and that an advertisement in the Westport News would probably be most effective, given the short window of opportunity we have. Here is the information I have found out for us.
It ain’t cheep.
Advertising rates for the Westport News and Fairfield Citizen:
½ page 1 paper = $600/total
½ page 2 papers = $1,080/total
Full Page 1 paper = $900/total
Full Page 2 papers = $1,625/total
Both the Westport News and Fairfield Citizen publish twice a week, every Wednesday and Friday. Deadline for space reservation is two days prior to pub date and artwork is due one day prior to pub date.
I think an Ad is still a great way to go, but the cost is significant.
We have someone willing to donate $500 and loan up to another $500 to advertising if that’s what we decide to do. That could buy us a full page in the Westport News.
What do others think? Please leave a comment.